The year I was born, George Willig, one of history's great "Human Flies," scaled all 110 stories of the World Trade Center's south tower in under four hours. The stunt earned him worldwide fame, but it cost him a cool $1.10 in fines from the city of New York. The titular Sam would not abide this. He's a human fly who's only in it for the money, and he wants you to know it.
The game play is pretty straightforward, and the graphics are certainly nothing special. However, it does sport one feature that's pretty rare for a game from this era: digitized voices. Curb-stomping monsters generates either a satisfying crunch or a digitized "Squish 'em!" from Sam. When he reaches the booty at the top of the building, he exclaims "Money! Money! Money!" Our man Sam takes adversity in stride too, as getting knocked off the building elicits a flippant "Whoops!" as he plummets to his doom. Digitized sound effects may be commonplace these day (Damn kids, get off my lawn!) but in 1983, it was hot snot. Games with digitized voices on competing consoles typically needed special adapters to to be heard at all, and they were usually a garbled, unintelligible mess. The voices in Squish 'em Sam are reproduced clearly, intelligibly and without the aid of goofy add-ons.
Squish 'em Sam may not have an arcade pedigree like most in the ColecoVision's library, but it's every bit a classic risk-vs-reward arcade game. It's dead simple to pick up & play, but the difficulty scales up as smoothly as Sam scales each building, eventually offering a serious challenge for advanced players. Ultimately though, it has no goal to meet beyond the almighty high score, and its repetitive gameplay may leave you reaching for a different cartridge once Sam has uttered his last whoops.